If you’ve never been to Hatch, New Mexico, Labor Day weekend is the time to go.
The 2025 Hatch Chile Festival — now in its 53rd year — will take place August 30–31 in the heart of the Hatch Valley, also known as the Chile Capital of the World. This annual celebration draws thousands of chile lovers from around the country to honor the region’s most famous crop: Hatch green chile.
Where and When Is the Hatch Chile Festival?
- Dates: Saturday & Sunday, August 30–31, 2025
- Location: Village of Hatch, New Mexico
- Occasion: Labor Day Weekend
This small agricultural village comes alive with parades, music, and the unmistakable scent of roasting chiles drifting through the air.
What to Expect at the 2025 Hatch Chile Festival
The Hatch Chile Festival isn’t just a food event — it’s a full-on cultural celebration of New Mexico’s agricultural roots and the passionate community behind them.
Here are some of the most anticipated highlights:
Parade & Pageantry
Expect a colorful community parade, showcasing everything from chile-themed floats to the crowning of the Chile Queen — a beloved local tradition.
Live Roasting & Ristra Making
You’ll see Hatch chiles roasted right before your eyes, their skins blistering over open flames. Fresh chile ristras (decorative strings of dried peppers) are also handcrafted on-site — a symbol of New Mexico hospitality.
Carnival & Family Fun
Bring the kids! The festival features carnival rides, local vendors, fair food, and interactive games for all ages.
Music & Entertainment
Two days of live music, cultural performances, and local talent set the mood, with plenty of spots to relax and enjoy it all.
Chile Eating Contests
Feeling brave? Sign up for one of the famous chile eating contests — but be warned, even the mildest Hatch chile has a kick!
Planning Your Trip
Hatch is located about 40 miles north of Las Cruces, and hotels in the surrounding area book up fast, so be sure to plan ahead. Whether you’re driving in for the day or making a weekend of it, this is one food festival that’s worth the journey.
Leave a Reply